The Value of Photography in Branding
I have yet to see an article in the mainstream that addresses an important functional component to branding—photography.
“Wes, why is that?” I’m glad you asked that question Wes…to be honest, I really don’t know. What I can tell you is that I discovered this important aspect of branding while discovering my emerging passion for still photography.
My inspiration for making the dive into still photography took place last year as my childhood friend and business partner Frank Jules of Merazile Entertainment, approached me about helping he and his wife Sally take photos of potential modeling prospects.
The modeling prospect I had the first opportunity to help shoot was my own referral, Aleah Eggleston.
Let me rewind and share with you that I’ve been a videographer-in-training at a local Adventist church in Baltimore [Miracle Temple, 2004-2009]–that experience led me to realize my creative potential which manifested in a skillset that is categorized…
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